TIẾP THỊ (MARKETING)

COURSE DESCRIPTION

Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; and international marketing.

INSTRUCTIONAL DELIVERY

Instruction will consist of lecture notes with instructor video introductions, reading assignments, class discussion questions, articles, and handouts. Classroom questions and discussions are strongly encouraged. Other instructional techniques may also be employed i.e. audio-visual presentations, speakers, critical thinking exercises and group activities.

• Each week you will be assigned chapters from the book to review, with the slides highlighting key points. Students are expected to read the material each week.
• The instructor will demonstrate problems and case studies.
• Students may work alone or in groups to do assigned problems in class

LEARNING OUTCOMES